Athena Sobhan

Freelance Writer and PR Professional

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  • Experience in identifying creative angles and developed pitches for consumer clients.
  • Developed social media strategy and created content across social platforms, including Twitter and Instagram.
  • Worked with clients and team to develop strategy to maximize PR opportunities at trade show events.
  • Developed and edited press releases, bylines, speaking opportunities, and other media material for clients.
  • Conducted media research to identify relevant media targets, facilitated briefings with clients and reporters, and built working relationships with reporters.
  • Top Media Placements:
    • Food & Beverage
      • How Ed Lee of Wahoo’s Fish Taco became Orange County’s restaurant whisperer – Orange County Register 
      • Stock Your Pantry With These Healthy Lunchbox Snacks — All Available on Amazon! – POPSUGAR
      • Tuesday just got tastier with OCTA and Wahoo’s – OC Breeze
      • Off the Menu: Wahoo’s Fish Taco Hooks James Beard Dinner – Newport Beach Independent
      • Off the Menu: Wahoo’s Adds Chili, Olea Adds Spa Date, Moulin Adds Bistro – Newport Beach Independent
      • Peatos Ranch flavor – Snack Food and Wholesale Bakery
      • Everywhere You Can Get Free & Cheap Cheesecake Today for National Cheesecake Day – Thrillist
      • Cheetos foe Peatos to take on Funyuns next – Food Business News
      • Peatos Classic Cheese multipack – Snack Food and Wholesale Bakery 
      • The best green screens for YouTube creators! – Valera Green Screens YouTube Review
      • Trailblazing Trendsetters: Wing Lam – Newport Beach Magazine
      • Kindness Comes This Way – Newport Beach Magazine
    • Lifestyle
      • Harry Styles Steps Out in Fashion’s Favorite Hoodie – Vogue
      • Long Live Harry Styles, King of Fall Fits – InsideHook
      • Harry Styles Makes Transitional Weather Dressing Look Easy – GQ
      • The wellness gift guide for your stressed-out group chat – Los Angeles Times
      • You Need to Be Wearing SPF — Here’s the Luxury Products to Consider – OUT Magazine
      • Lumin’s Charcoal Cleanser Leaves Skin Balanced and Deep-Cleaned – Byrdie
      • Vuori Partners With Gymnast Olivia Dunne – California Apparel News 
    • Commercial Real Estate
      • New Kobe Bryant mural in Hollywood highlights NBA legend’s second career – FOX11 Los Angeles
      • Kobe Bryant’s Oscar-winning moment shines in new Hollywood mural – Los Angeles Daily News 
      • New Mural in the Heart of Hollywood Honors Kobe Bryant – NBC4 Los Angeles
      • Owner Of Hollywood & Highland Development Makes Executive Changes – MR Magazine
      • Hollywood & Highland to Remove Elephant Statues Commemorating Racist Legacy of D.W. Griffith – Variety Magazine 
      • Elephant statues at Hollywood and Highland that commemorate filmmaker’s racist past to come down amid renovations – KTLA5 Los Angeles
      • Hollywood’s Most Iconic Shopping Center Set for $100M Transformation – Commercial Observer

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