- Experience in identifying creative angles and developed pitches for consumer clients.
- Developed social media strategy and created content across social platforms, including Twitter and Instagram.
- Worked with clients and team to develop strategy to maximize PR opportunities at trade show events.
- Developed and edited press releases, bylines, speaking opportunities, and other media material for clients.
- Conducted media research to identify relevant media targets, facilitated briefings with clients and reporters, and built working relationships with reporters.
- Top Media Placements:
- Food & Beverage
- How Ed Lee of Wahoo’s Fish Taco became Orange County’s restaurant whisperer – Orange County Register
- Stock Your Pantry With These Healthy Lunchbox Snacks — All Available on Amazon! – POPSUGAR
- Tuesday just got tastier with OCTA and Wahoo’s – OC Breeze
- Off the Menu: Wahoo’s Fish Taco Hooks James Beard Dinner – Newport Beach Independent
- Off the Menu: Wahoo’s Adds Chili, Olea Adds Spa Date, Moulin Adds Bistro – Newport Beach Independent
- Peatos Ranch flavor – Snack Food and Wholesale Bakery
- Everywhere You Can Get Free & Cheap Cheesecake Today for National Cheesecake Day – Thrillist
- Cheetos foe Peatos to take on Funyuns next – Food Business News
- Peatos Classic Cheese multipack – Snack Food and Wholesale Bakery
- The best green screens for YouTube creators! – Valera Green Screens YouTube Review
- Trailblazing Trendsetters: Wing Lam – Newport Beach Magazine
- Kindness Comes This Way – Newport Beach Magazine
- Lifestyle
- Harry Styles Steps Out in Fashion’s Favorite Hoodie – Vogue
- Long Live Harry Styles, King of Fall Fits – InsideHook
- Harry Styles Makes Transitional Weather Dressing Look Easy – GQ
- The wellness gift guide for your stressed-out group chat – Los Angeles Times
- You Need to Be Wearing SPF — Here’s the Luxury Products to Consider – OUT Magazine
- Lumin’s Charcoal Cleanser Leaves Skin Balanced and Deep-Cleaned – Byrdie
- Vuori Partners With Gymnast Olivia Dunne – California Apparel News
- Commercial Real Estate
- New Kobe Bryant mural in Hollywood highlights NBA legend’s second career – FOX11 Los Angeles
- Kobe Bryant’s Oscar-winning moment shines in new Hollywood mural – Los Angeles Daily News
- New Mural in the Heart of Hollywood Honors Kobe Bryant – NBC4 Los Angeles
- Owner Of Hollywood & Highland Development Makes Executive Changes – MR Magazine
- Hollywood & Highland to Remove Elephant Statues Commemorating Racist Legacy of D.W. Griffith – Variety Magazine
- Elephant statues at Hollywood and Highland that commemorate filmmaker’s racist past to come down amid renovations – KTLA5 Los Angeles
- Hollywood’s Most Iconic Shopping Center Set for $100M Transformation – Commercial Observer
- Food & Beverage